BeadforLife began with a chance encounter between a Ugandan woman, Millie, who was rolling beads near her mud home, and the founders, Torkin Wakefield, Ginny Jordan, and Devin Hibbard. Stopping to admire the beads, the women learned that there was no market for her jewelry, and that Millie worked for a dollar a day in a rock quarry crushing stones in the hot sun. They admired her paper beads and bought a few, never realizing that their lives, and the lives of so many impoverished Ugandans, were about to change.
When friends at home admired the beads, the three women realized that there might be a market after all. Torkin returned to Uganda, and Devin and Ginny began to develop a marketing strategy. In Uganda, Torkin held classes to improve the quality of the beads and develop several styles of necklaces and bracelets. Soon women in the US began to hear the stories of the beaders and buy their beautiful jewelry.